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ASSOCIATE IN SPECIALIZED BUSINESS DEGREE:

MARKETING / MANAGEMENT

 

Marketing is an exciting, fast paced, and contemporary business discipline. Organizations engage in marketing and advertising activities on a daily basis and they need trained individuals to help them. With training in the areas of marketing and management, students are able to make wise decisions and participate in business operations. Students will be trained to plan and prepare advertising and promotional materials used in advertising campaigns. Critical communications and creative problem-solving skills will be developed to enable graduates to more clearly portray their company or clients' message. Graduates of this program may seek positions as sales representatives, marketing assistants, account representatives, promotion specialists or work within advertising agencies.


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Core
Requirements
  • Introduction to Accounting
  • Personal Finance
  • Office Procedures
  • Introduction to Computers
  • Beginning Keyboarding
  • Introduction to Word Processing
  • Written Communications
  • Skills for Academic Success
  • Business Mathematics
Concentration
Requirements
  • Marketing Principles
  • Salesmanship
  • Advertising Principles
  • Design Principles
  • Applied Marketing Management
  • Social Media Marketing
  • Advertising Campaigns
  • Computerized Drawing
  • Electronic Spreadsheets
  • Presentation Graphics
  • Digital Publishing
  • Photo Editing and Design
  • Related Course Requirements
General Education
Requirements
  • English Fundamentals
  • Speech Communications
  • Principles of Mathematics
  • Related General Education Requirements
Division
Requirements
  • Business Law
  • Organizational Management

 

Total Credits: 70

 

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[LSB news & events]

Classes Begin

The Winter Term 2018 classes begin
January 28th, 2019
Enroll today for your tomorrow!

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LSB Massage Students Take Field Trip to Aura Photography Studio

Our massage students went on a field trip last week to an Aura Imaging Photography studio.

 

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NRCMA Certification Test Dates

If you wish to take one of the certification tests, you must notify Donna Romano three weeks before the payment deadline.

Students should visit www.nahpusa.com 

Read more for further details.

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LSB to Host THE MONTGOMERY COUNTY PARALEGAL ASSOCIATION April CLE Seminar

April 19, 2017, 6:00 p.m.

Lansdale School of Business

400 Franklin Avenue, Franklin Commons

Phoenixville, PA  19460


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